Story-telling, Only Part of Designing for Behavioral Modeling

The core outcome of the Better Choices, Better Health® (BCBH) program is to increase participants’ self-efficacy.  Across the entire program we’re deliberate about how we design not only to engage and delight our participants, but also to ensure we increase their self-efficacy. In 1977[i] Albert Bandura defined self-efficacy as “the belief in one’s capabilities to […]

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Digital Therapeutics (more than any other therapy class), Deliver Patient Understanding and Engagement

The DTxDM Conference – now twice yearly – is the premiere conference for Digital Therapeutics innovators.  This rapidly coalescing industry is built on the commitment that digital solutions can deliver meaningful and proven outcomes.  The conference highlighted the continued research and growing evidence, presented the emerging business models and dealt honestly with the opportunities and […]

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